Growth of online buyers
As online sales revenue continued to grow significantly, the researchers identified different types of online shoppers, Rohm & Swaninathan  identified four categories and named them “savvy shoppers, variety seekers, balanced shoppers, and shoppers.” store-oriented.
“They focused on purchase motivations and found that the variety of products available and the perceived convenience of the online shopping experience were important motivators. This was different for offline shoppers, who were more motivated. for recreational reasons and to save time.
Michael Aldrich, pioneer of online shopping in the 1980s.
British businessman Michael Aldrich pioneered online shopping in 1979. His system connected a modified home television to a real-time transaction-processing computer via a home phone line. He believed that videotex, a modified home television technology with a simple menu-based human-computer interface, was a “new, universally applicable, participatory communication medium, the first since the invention of the telephone.” This made it possible to open “closed” corporate information systems to “external” correspondents not only for processing transactions but also for electronic messaging and the retrieval and dissemination of information, later known as e-business.  His definition of the new media as “participatory” [interactive, many-to-many] was fundamentally different from traditional definitions of mass communication and media and a precursor to social networking on the Internet 25 years later. . . In March 1980, he launched Redifon’s Office Revolution, which allowed consumers, customers, agents, distributors, suppliers, and service companies to connect online to corporate systems and enable real-time electronic completion of business transactions.  During the 1980s  he designed, produced, sold, installed, maintained and supported many online shopping systems using videotex technology.  These systems, which also provided voice response and fingerprint processing, predate the Internet and the World Wide Web, IBM PC, and Microsoft MS-DOS, and were installed primarily in the UK by large companies.
The first World Wide Web server and browser, created by Tim Berners-Lee in 1989,  was opened for commercial use in 1991.  Subsequently, successive technological innovations emerged in 1994: online banking services, opening from a Pizza Hut online pizzeria,  Netscape’s SSL v2 encryption standard for secure data transfer, and Intershop’s first online shopping system. The first secure retail transaction on the Web was conducted by NetMarket or the Internet Shopping Network in 1994.  Immediately afterwards, Amazon.com launched its online shopping site in 1995 and eBay was also introduced in 1995.  The sites Alibaba’s Taobao and Tmall were launched in 2003 and 2008. Retailers increasingly sell goods and services ahead of availability through “pre-sale” to test, build and manage demand. [Appointment necessary]
Statistics show that Asia Pacific increased international sales by more than 30% in 2012, providing them with more than $ 433 billion in revenue. That’s a difference of $ 69 billion in US revenue of $ 364.66 billion. Asia-Pacific is estimated to grow another 30% in 2013, driving it into more than a third of all global e-commerce sales. [Needs Update] The world’s largest online shopping day is Singles Day, with sales on Alibaba sites alone of $ 9.3 billion in 2014.